Ajay PrajapatBRAND KITDownload everything

Ajay Prajapat

Platform engineering, agentic AI, scalable systems, architecture reviews, SDKs and design systems with Ajay Prajapat. Explore 70 engineering examples, case studies and portfolio work.

ajayprajapat.com
Core identity

Logo suite

Download logo suite
Clear space
0.12 × the logo height on every side
Minimum size
Horizontal 197px · Stacked 96px · Wordmark 80px · Symbol 32px · Avatar 48px

Primary logo (horizontal)

  • horizontal-color.svghorizontal-color.svg8.2 KB · 479×104Download
  • horizontal-color.pnghorizontal-color.png46 KB · 1600×347Download

Stacked / vertical logo

  • stacked-color.svgstacked-color.svg8.3 KB · 320×259Download
  • stacked-color.pngstacked-color.png72 KB · 1483×1200Download

Logomark / symbol

  • symbol-color.svgsymbol-color.svg486 B · 128×128Download
  • symbol-color.pngsymbol-color.png40 KB · 1024×1024Download

Wordmark

  • wordmark-color.svgwordmark-color.svg8.0 KB · 362×68Download
  • wordmark-color.pngwordmark-color.png43 KB · 1600×301Download

Emblem / badge

  • avatar-color.svgavatar-color.svg595 B · 512×512Download
  • avatar-color.pngavatar-color.png14 KB · 512×512Download

Full colour on dark

  • horizontal-reverse-color.svghorizontal-reverse-color.svg8.3 KB · 479×104Download
  • horizontal-reverse-color.pnghorizontal-reverse-color.png36 KB · 1600×347Download
  • stacked-reverse-color.svgstacked-reverse-color.svg8.3 KB · 320×259Download
  • stacked-reverse-color.pngstacked-reverse-color.png59 KB · 1483×1200Download
  • wordmark-reverse-color.svgwordmark-reverse-color.svg8.0 KB · 362×68Download
  • wordmark-reverse-color.pngwordmark-reverse-color.png30 KB · 1600×301Download
  • symbol-reverse-color.svgsymbol-reverse-color.svg494 B · 128×128Download
  • symbol-reverse-color.pngsymbol-reverse-color.png39 KB · 1024×1024Download
  • avatar-reverse-color.svgavatar-reverse-color.svg603 B · 512×512Download
  • avatar-reverse-color.pngavatar-reverse-color.png13 KB · 512×512Download

Mono black

  • horizontal-black.svghorizontal-black.svg8.2 KB · 479×104Download
  • horizontal-black.pnghorizontal-black.png38 KB · 1600×347Download
  • stacked-black.svgstacked-black.svg8.3 KB · 320×259Download
  • stacked-black.pngstacked-black.png57 KB · 1483×1200Download
  • wordmark-black.svgwordmark-black.svg8.0 KB · 362×68Download
  • wordmark-black.pngwordmark-black.png38 KB · 1600×301Download
  • symbol-black.svgsymbol-black.svg486 B · 128×128Download
  • symbol-black.pngsymbol-black.png27 KB · 1024×1024Download
  • avatar-black.svgavatar-black.svg595 B · 512×512Download
  • avatar-black.pngavatar-black.png11 KB · 512×512Download

Mono white / reversed

  • horizontal-white.svghorizontal-white.svg8.2 KB · 479×104Download
  • horizontal-white.pnghorizontal-white.png29 KB · 1600×347Download
  • stacked-white.svgstacked-white.svg8.3 KB · 320×259Download
  • stacked-white.pngstacked-white.png45 KB · 1483×1200Download
  • wordmark-white.svgwordmark-white.svg8.0 KB · 362×68Download
  • wordmark-white.pngwordmark-white.png30 KB · 1600×301Download
  • symbol-white.svgsymbol-white.svg486 B · 128×128Download
  • symbol-white.pngsymbol-white.png23 KB · 1024×1024Download
  • avatar-white.svgavatar-white.svg595 B · 512×512Download
  • avatar-white.pngavatar-white.png11 KB · 512×512Download

Single brand colour

  • horizontal-primary.svghorizontal-primary.svg8.2 KB · 479×104Download
  • horizontal-secondary.svghorizontal-secondary.svg8.2 KB · 479×104Download
  • horizontal-primary.pnghorizontal-primary.png43 KB · 1600×347Download
  • horizontal-secondary.pnghorizontal-secondary.png43 KB · 1600×347Download
  • stacked-primary.svgstacked-primary.svg8.3 KB · 320×259Download
  • stacked-primary.pngstacked-primary.png63 KB · 1483×1200Download
  • stacked-secondary.svgstacked-secondary.svg8.3 KB · 320×259Download
  • stacked-secondary.pngstacked-secondary.png64 KB · 1483×1200Download
  • wordmark-primary.svgwordmark-primary.svg8.0 KB · 362×68Download
  • wordmark-primary.pngwordmark-primary.png44 KB · 1600×301Download
  • wordmark-secondary.svgwordmark-secondary.svg8.0 KB · 362×68Download
  • wordmark-secondary.pngwordmark-secondary.png44 KB · 1600×301Download
  • symbol-primary.svgsymbol-primary.svg488 B · 128×128Download
  • symbol-secondary.svgsymbol-secondary.svg490 B · 128×128Download
  • symbol-primary.pngsymbol-primary.png30 KB · 1024×1024Download
  • symbol-secondary.pngsymbol-secondary.png30 KB · 1024×1024Download
  • avatar-primary.svgavatar-primary.svg597 B · 512×512Download
  • avatar-primary.pngavatar-primary.png10 KB · 512×512Download
  • avatar-secondary.svgavatar-secondary.svg599 B · 512×512Download
  • avatar-secondary.pngavatar-secondary.png10 KB · 512×512Download

Logo source files

Core identity

Colour palette

  • Primaryprimary
    HEX
    #2E68ED
    RGB
    46, 104, 237
    HSL
    222°, 84%, 55%
    CMYK
    81, 56, 0, 7
    Aa4.86 · AAAa4.32 · AA large

    --brand-primary

  • Secondarysecondary
    HEX
    #F1964A
    RGB
    241, 150, 74
    HSL
    27°, 86%, 62%
    CMYK
    0, 38, 69, 5
    Aa2.28 · FailAa9.20 · AAA

    --brand-secondary

  • Whiteneutral
    HEX
    #FFFFFF
    RGB
    255, 255, 255
    HSL
    0°, 0%, 100%
    CMYK
    0, 0, 0, 0
    Aa1.00 · FailAa21.00 · AAA

    --brand-white

  • Blackneutral
    HEX
    #111111
    RGB
    17, 17, 17
    HSL
    0°, 0%, 7%
    CMYK
    0, 0, 0, 93
    Aa18.88 · AAAAa1.11 · Fail

    --brand-black

  • Paperbackground
    HEX
    #F7F9FE
    RGB
    247, 249, 254
    HSL
    223°, 78%, 98%
    CMYK
    3, 2, 0, 0
    Aa1.05 · FailAa19.94 · AAA

    --brand-paper

  • Inktext
    HEX
    #132238
    RGB
    19, 34, 56
    HSL
    216°, 49%, 15%
    CMYK
    66, 39, 0, 78
    Aa15.99 · AAAAa1.31 · Fail

    --brand-ink

Core identity

Typography

Download typography
  • AaThe quick brown fox jumps over the lazy dog400500600700
    Loraheading
    Weights 400, 500, 600, 700Headingsfont-family: "Lora", sans-serif;Get the font
  • AaThe quick brown fox jumps over the lazy dog400500600700
    Source Sans 3body
    Weights 400, 500, 600, 700Body textfont-family: "Source Sans 3", sans-serif;Get the font
  • AaThe quick brown fox jumps over the lazy dog700
    Palatinodisplay
    Weights 700Logo lettering (artwork)font-family: "Palatino", sans-serif;

Font files

Core identity

Voice & messaging

Elevator pitch
Platform engineering, agentic AI, scalable systems, architecture reviews, SDKs and design systems with Ajay Prajapat. Explore 70 engineering examples, case studies and portfolio work.
Core identity

Brand guidelines

Download brand guidelines
Hosted guidelines page
https://ajayprajapat.com/brand/identity/brand-guidelines.html

Brand book

Visual language

Patterns, textures & gradients

Download patterns, textures & gradients

Patterns

  • pattern-01.svgpattern-01.svg4.2 KB · 1200×1200Download
  • pattern-02.svgpattern-02.svg4.2 KB · 1200×1200Download
  • pattern-01.pngpattern-01.png95 KB · 1200×1200Download
  • pattern-02.pngpattern-02.png114 KB · 1200×1200Download
  • pattern-03.pngpattern-03.png89 KB · 1200×1200Download
  • pattern-03.svgpattern-03.svg4.2 KB · 1200×1200Download
Visual language

Motion & animation

Download motion & animation

Animated logo

  • animated-symbol.svganimated-symbol.svg6.4 KB · 200×200Download
  • animated-logo.svganimated-logo.svg15 KB · 541×141Download
  • animated-logo-loop.svganimated-logo-loop.svg15 KB · 541×141Download
  • animated-symbol.webpanimated-symbol.webp94 KBDownload

Transitions & loaders

Digital & web

Favicons & app icons

Download favicons & app icons
theme-color
#132238
Manifest background colour
#F7F9FE

favicon.svg

  • favicon-dark.svgfavicon-dark.svg600 B · 128×128Download
  • favicon-light.svgfavicon-light.svg600 B · 128×128Download

favicon.ico

Apple touch icon

  • apple-touch-icon.pngapple-touch-icon.png4.0 KB · 180×180Download

Android / PWA icon

  • android-light-192.pngandroid-light-192.png4.3 KB · 192×192Download
  • android-dark-192.pngandroid-dark-192.png3.3 KB · 192×192Download

PWA icon

  • android-light-512.pngandroid-light-512.png15 KB · 512×512Download
  • android-dark-512.pngandroid-dark-512.png12 KB · 512×512Download

Maskable icon

  • android-maskable-light-512.pngandroid-maskable-light-512.png13 KB · 512×512Download
  • android-maskable-dark-512.pngandroid-maskable-dark-512.png11 KB · 512×512Download

Other files

Digital & web

Website & share images

Download website & share images
Meta description
Platform engineering, agentic AI, scalable systems, architecture reviews, SDKs and design systems with Ajay Prajapat. Explore 70 engineering examples, case studies and portfolio work.

Open Graph image

  • open-graph.pngopen-graph.png60 KB · 1200×630Download
  • open-graph.svgopen-graph.svg153 KB · 1200×630Download
Digital & web

Design tokens & UI kit

Download design tokens & ui kit
CSS variablesTailwind v4 themeDesign tokens JSON

UI kit source

Digital & web

Email kit

Download email kit

Email signature

Newsletter header

  • email-header.svgemail-header.svg45 KB · 1200×400Download
  • email-header.pngemail-header.png39 KB · 1200×400Download
Social & ads

Social media kit

Download social media kit

Profile picture

  • profile-avatar.pngprofile-avatar.png17 KB · 512×512Download
  • profile-avatar.svgprofile-avatar.svg595 B · 512×512Download

Facebook cover

  • facebook-cover.pngfacebook-cover.png67 KB · 1640×624Download
  • facebook-cover.svgfacebook-cover.svg45 KB · 1640×624Download

LinkedIn profile banner

  • linkedin-banner.pnglinkedin-banner.png43 KB · 1584×396Download
  • linkedin-banner.svglinkedin-banner.svg45 KB · 1584×396Download

YouTube banner

  • youtube-banner.pngyoutube-banner.png121 KB · 2560×1440Download
  • youtube-banner.svgyoutube-banner.svg47 KB · 2560×1440Download

Instagram post

  • social-portrait.pngsocial-portrait.png102 KB · 1080×1350Download
  • social-portrait.svgsocial-portrait.svg166 KB · 1080×1350Download

Stories & reels cover

Post templates

  • social-square.pngsocial-square.png93 KB · 1080×1080Download
  • social-square.svgsocial-square.svg166 KB · 1080×1080Download
  • carousel-01.pngcarousel-01.png103 KB · 1080×1350Download
  • carousel-02.pngcarousel-02.png86 KB · 1080×1350Download
  • carousel-01.svgcarousel-01.svg172 KB · 1080×1350Download
  • carousel-02.svgcarousel-02.svg83 KB · 1080×1350Download
  • carousel-03.pngcarousel-03.png85 KB · 1080×1350Download
  • carousel-03.svgcarousel-03.svg159 KB · 1080×1350Download
Marketing

Marketing collateral

Download marketing collateral

Tri-fold brochure

  • PDFbrochure.pdf726 KBDownload
  • brochure-outside.pngbrochure-outside.png445 KB · 3579×2551Download
  • brochure-outside.svgbrochure-outside.svg320 KB · 1212×864Download
  • brochure-inside.pngbrochure-inside.png408 KB · 3579×2551Download
  • brochure-inside.svgbrochure-inside.svg362 KB · 1212×864Download

Other files

Print & merchandise

Stationery

Download stationery

Business card

  • PDFbusiness-cards.pdf99 KBDownload
  • business-card-front.pngbusiness-card-front.png53 KB · 1134×662Download
  • business-card-front.svgbusiness-card-front.svg45 KB · 960×560Download
  • business-card-back.pngbusiness-card-back.png52 KB · 1134×662Download
  • business-card-back.svgbusiness-card-back.svg58 KB · 960×560Download

Letterhead

Print & merchandise

Documents & presentations

Download documents & presentations

Presentation deck

  • presentation-cover.svgpresentation-cover.svg153 KB · 1920×1080Download
  • presentation-section.pngpresentation-section.png100 KB · 1920×1080Download
  • presentation-section.svgpresentation-section.svg139 KB · 1920×1080Download
  • presentation-cover.pngpresentation-cover.png122 KB · 1920×1080Download
Media & communications

Video kit

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Meeting background

  • virtual-background.pngvirtual-background.png59 KB · 1920×1080Download
  • virtual-background.svgvirtual-background.svg23 KB · 1920×1080Download